Intellectual Property

 

Do-It-Yourself Market Search

 

 

Kevin Prince
Registered Patent Agent

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There are a couple of very good product search resources on the Internet, and those listed below are absolutely free.

These services typically don't use elaborate Boolean search strategies, like the PTO's website. So you'll just want to limit your search to your main noun (and any relevant synonyms), and one or two distinguishing concepts. For example, with our www.cdsnaps.com example, you might use the following phrases:

cd wall bracket
cd wall clip
compact disk wall bracket
compact disk wall clip
cd vertical holder
etc.

Here are the free product search engines that are the easiest to use and cover a wide range in the market:

Google Catalog Search -- http://catalogs.google.com
This is a "beta" site, but it's awesome. Google scans in catalogs and allows you to conduct keyword searches based on proximity of the words on the page. This is a stunning product search aid that we hope will go mainstream soon. As a beta site, obviously, Google could remove this at any time. If you find a problem with the link, please let me know ASAP! (By the way, this is also a great way to check if a proposed trademark is being used in the marketplace, or if your existing trademark is being infringed.)

Froogle -- http://www.froogle.com
This is also a "beta" Google site. Google gets product feeds from resellers of products. It's a great way of searching for specific products, and a so-so- way of searching for new products.

ThomasNet -- www.thomasnet.com
This is the on-line version of the ThomasRegister, an industry guide to products and their manufacturers.

Search Engines
Try your search on a variety of search engines. You can search many of the search engines at once using Dogpile or MetaCrawler or WebCrawler, or individual search engines such as Google, Yahoo, Alta Vista, LookSmart, Lycos, HotBot, AOL, etc. You should enclose your search strings within quotation marks to force the search engines to return only pages that have that exact phrase. But be sure to try a variety of search strings (as shown above) since not everyone will describe the product in the same way using the same words. Again, this is hit or miss, but if you get a hit it can save you time and money.

If you still don't find anything after a bit of searching, that's a good sign. But that doesn't mean you're home-free. It's time to call in the experts to look under all the rocks to see if there are any relevant patents hiding under them.

Also, be sure to read...

Don't Get Ripped Off:
There are predators out there wanting to capitalize on your enthusiasm for your own idea, even if your idea doesn't stand a chance in the marketplace. But they won't tell you that... learn more.